Hi I am Sori

As a Senior Product Designer at Grab in Singapore, I take ownership, deliver impact-driven results, and craft high-quality designs with a strong aesthetic sense.

Oversea Traveler User Journey Improvement

Focused on optimizing the Grab journey for foreign users traveling in Southeast Asia, increasing usage and conversion.

User Motivating Mobile OS UX

Boosted engagement among low intent users in Southeast Asia by delivering Grab services through lightweight, no download widgets.

Easy Insurance Experience

Made insurance more approachable for users who were unsure what to choose, by surfacing the right options at the right moments with a simplified experience.

Launching 29TV Video Commerce

Introduced video commerce to a lifestyle platform popular among Gen MZ and aesthetic-driven users, enhancing the shopping experience through immersive, story-rich video content.

Redesigning Building IoT for Efficiency

Redesigned a building IoT system to improve operational efficiency and user control through intuitive interfaces and real-time data visualization.

A Living Room-Friendly TV Interface

Extensively tested various visual styles including clock layouts, motion, brightness, and ambient effects to create a display that is both functional and aesthetically pleasing.

Oversea Traveler User Journey Improvement

Grab