Hi I am Sori

As a Senior Product Designer at Grab in Singapore, I take ownership, deliver impact-driven results, and craft high-quality designs with a strong aesthetic sense.

Oversea Traveler User Journey Improvement

Revolutionizing the travel experience for international users through intuitive design and seamless journey mapping.

User Motivating Mobile OS UX

Creating a comprehensive widget design system that enhances user interaction and accessibility across the Grab platform.

Easy Insurance Experience

Simplifying complex insurance processes through user-centric design and clear information architecture.

Launching 29TV Video Commerce

Optimizing the food delivery journey with focus on speed, reliability, and user satisfaction.

Redesigning Building IoT for Efficiency

Designing a secure and intuitive payment experience that builds trust and efficiency.

A Living Room-Friendly TV Interface

Building a powerful yet simple platform that empowers merchants to grow their business.

Oversea Traveler User Journey Improvement

Grab