Insurance Platform UX Redesign
The Challenge
Users found the existing insurance platform cluttered and confusing, leading to high drop-off rates during the sign-up and policy selection process. Key information was difficult to find, and the overall process felt overwhelming and untrustworthy.
Project Goals
User Goal
Effortlessly understand, compare, and purchase insurance policies with confidence.
Business Goal
Increase policy conversion rate, reduce customer support inquiries, and improve overall user satisfaction.
Solutions & Key Features
1. Simplified Onboarding Flow
Introduced a guided, step-by-step onboarding process that asks for one piece of information at a time, reducing cognitive load.
2. Clear Policy Comparison
Designed a side-by-side comparison tool with clear language and visual icons to help users easily evaluate policy features and costs.
3. Instant Quote Calculator
Developed an interactive calculator that provides users with an instant, non-binding quote, encouraging exploration without commitment.